As the sun is slowly setting on Mauritius, an unsettled sphere is about to burst into vain and unnecessary excitement. You guessed right, it's the Bagatelle Mall of Mauritius Fashion Week! FACT: Monday will be the launch of the Fashion Week through an open pop-up boutique to showcase the best outfits from each collection. Models will be sporting the latest collections and literally walking the mall on the 25th, 26th and 27th. 500 privileged fashionistas will grace the mall for a privatized shopping spree, blended with a glamor ambiance. Starting tomorrow and due to last until Sunday the 28th, the event promises nothing much to look forward to, and it seems, even the management is already tired of hoping for this yet another marketing strategy to be a success. Wondering why I wrote what I wrote? Read more! I was a slightly put off by the lack of proper advertising of this event. I honestly came to know about the so-called Fashion Week thank to a recent visit on Mode et Critique Mauritius (a private group on Facebook). If you proclaim your promotional event a Fashion Week, you are expected to promote it, otherwise, it's obviously bound to fail. With the recent interest in fashion, photography and the glittering world of high-end events, this event - combining fashion, social gathering and photography - sure has the potential to amass enough social buzz to achieve it's goal: crowd the Mall of Mauritius. The Mall of Mauritius Facebook page has so far uploaded a single advert/promotional picture pertaining to the event on Friday. Tomorrow being the launching day, I care to assume that nothing more will be released tonight. Even the News & Events section does not mention anything to the Fashion Week, an event which has been announced on Le Defi Media Group [LINK] to be an annual one. A full week's event and nothing more than ONE single Facebook post? A single post which has so far, wait for it, 20 likes. 20 likes! Should this figure be disappointing or revealing? Perhaps it's time to accept that Mauritians are not the perfect target audience - Mauritians that is, the common late teen on Facebook. The promotional picture also invites you to send your contact information to be able to attend the Nocturne Fashionistas de Bagatelle to happen on the 25th, from 9p.m to 10 p.m., where, hold your breath, you will be able to make the most of more than 30 fashion stores, open entirely for the 500 privileged guests! Isn't that great? You will be able to shop with more people around you than you ever had in Bagatelle! When you come to think of it: 500 persons in that one mall in one hour? How is that any close to being privileged and to offering a personalized ambiance? Oh and nothing but your rapidity alone will get you a 'famous' PASS for the Nocturne Fashionistas de Bagatelle. Indeed, it is on a first-come first-served basis. So, the Fashion Week might not even witness any Fashion Designer, local or international. Then again, we're talking about the latest collections, which, in other terms, can be referred to the most expensive collection. Are there even 500 fashion enthusiasts in Mauritius looking for a crowded mall for a shopping spree with a purse turnover of an average Rs3000 an outfit? Honestly, if these fashion stores don't work, masking a poorly-planned marketing strategy as a super fashionable event would not help much. Should we even start talking about the management team tagging their event as THE Fashion Week 2013? Isn't that a patented enterprise/trademark of some sort in itself? The Mauritius Fashion Week is, so far, an established website I stumbled upon yesterday. Anyway, enough to blabbering about this Fashion Week 2013 - at least someone got the word out. Fashion is an industry, with yet so much untapped potential. Even if Bagatelle Mall of Mauritius does not raise its profit margin this week, the first Fashion Week ever would have taken place and set the foundations for nothing but improvement, and hell, we have a lot of improvement to do! On this note, we all have to applaud the Mall's team for putting together such an event, which, I'm sure, promises much! Will you be attending the Fashion Week 2013 at Bagatelle Mall of Mauritius this week? Let me know in the comments below if you are, if you went and what you thought of it! Sine Cera
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Kelvin
Fashion is a passion, writing another. So I thought - why not share them through a blog? Et voila! I hope you enjoy your time around here... |