Beauty Queen Mauritius finally aired last night around 9 10 p.m. with an oddly large portion of the 26-minute programme being made up of commercials, of which SERVO by Indian Oil, MPCB and Silver Dollar Production had the highlights! This leads us to question the legitimacy of this TV show, the 'first' reality TV Show based on modelling. Get the insights now. Read more. OBJECTIVE (as it appears on the website [LINK]):
Beauty Queen Mauritius is the first reality TV show of Mauritius. The aim of such a show is to promote young female models and give them a platform to show their talent while giving the chance to various stake-holders of the fashion world of Mauritius to show their work. It will be at the same time educative as we will have the presence of guest coaches to deliver speeches and training on modelling based modules like catwalk and posing, but also public speaking, grooming, fitness, diet, self-esteem, personality development and many more. The aim is to build the women of tomorrow with great values as I believe women is the backbone of each family, thus of the Mauritian society in general. First, it's not the first reality TV show, for as you will all remember, NOMAD No Limit Challenge in 2006 was. I am honestly dubious as to the main aim of this TV show. How can it promote 'young female models' aim at building the image of the woman of tomorrow when they portrayed and, lets be honest, focused on the lame responses of some childish young 'women' who are seemingly inapt at answering basic questions such as 'what happened in the news that has caught your attention?". I thought this was an adaptation of America's Next Top Model? Since when did BQM aim at being rivals to the 'revered' institution of Miss Mauritius Pageant? Since when does a modelling-based anything questions women on anything but modelling - okay, fine, they asked ONE question about international designers, which really wasn't that hard but still sort of missed its mark. Fashion-bankrupt contestant never heard of YSL, Christian Dior, DVF or Donatella Versace for the easiest. #PoorThing So, if portraying the woman of tomorrow clearly was not their priority, what was. Could I dare venture ponder about this being nothing more than a well-oiled well-wrapped well-camouflaged prime-time filler/sale package? More than selling the image of the new woman, strong and independent - a concept which overstates the local designer every opportunity she gets - this TV show (the premiere at least) seems to be selling brands, which, for that matter, made one awful decision: associate themselves with the MBC, renowned for deja-vu and low-cost production. Lets take a look at the maths: Their sponsorship packages: MBC Price Discount Price Package Price Spot of 5” (12 shows) Rs 66,924 Rs 53,544 Rs 50,867 Spot of 30” (12 shows) Rs 131,100 Rs 104,880 Rs 99,636 If we agree that IV Play, MADO Parfums, ALDO and Possal had the 5" (5 seconds) spot for 12 shows, it amounts to a total of Rs203 468. Then come the main sponsors with the 30" spot (SERVO, MPCB and Silver Dollar Production) which further inject a total of Rs298 908! These alone add up to an astounding figure of Rs502 376, to the rupee, without including other smaller packages for Madmax, etc. Sneaking a peek at the prices offered by Angsana Balaclava, the cheapest one, accommodating 2 persons, amounts to Rs32 337 for ONE DAY. The 12 finalists stayed there or, as it is written on the BQM webpage, were kept, for 14 days (I read in some paper). So roughly, we're talking about 6 rooms for 14 days... tada! Rs 2 million 700 hundred something! Angsana Balaclava really invested that much for such low-end publicity? Perhaps all 12 girls were stashed on bunk beds in one single room a la Janice Dickinson Modelling Agency show! Enough of financial talk, lets move to the jury! Made of local designer Nalini Aubeeluck, who donned her modelling persona for an interminably long black and white snapshot session in front of the outside walls of the resort, local renowned model Karen Nicolini - so far so good, we're still in the fashion world, sort of - and the third wheel is... urm *trying to remember* someone wearing too much metal and a bandana (REALLY? REALLY!) who, from my rapid and unfruitful Facebook search (for I still couldn't place a name to that jury member), turns out to be a fitness coach slash choreographer who thinks wearing blue-grey lenses makes you look better. WRONG. I can really not spend more time writing about Beauty Queen Mauritius, so I'll conclude here with a SEE YOU NEXT WEEK exclamation with an overly exaggerated hand swirl a la Hans Aubeeluck, son of the local designer and newly titled host! It really could have nice... but who am I fooling? Wishful thinking is for MBC and this won't change anytime soon! Let me know what you thought about eyebrow-frowning, ear-splitting and eye-aching premiere! Sine Cera
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Kelvin
Fashion is a passion, writing another. So I thought - why not share them through a blog? Et voila! I hope you enjoy your time around here... |